Live Your Life

A campaign about promoting life jacket usage, my campaign tactically highlighted the benefits of wearing one. Drawing from primary research, I engaged the target audience through impactful avenues like beach tent events, coffee shop takeovers, and branded items such as beach towels, t-shirts, and water bottles.

Pitch Document Here!

Step 1: The Message

Step 2: Start The Conversation

Step 3: Touch Points

T-Shirts

Step 4: Activation Events

Tent Event

Coffee Shop Take Over

Step 5: Social Media Presence

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