Step 1: Grab Attention
Step 2: More Information
Billboards
Booklet
Step 3: Spreading The Word
Coffee Morning
Step 4: Touch Points
Time Banking
This project targeted recently retired individuals, aiming to empower them and shift their perspective on retirement. Inspired by a company that values time exchange, the campaign encouraged retirees to take control of their future. Through posters, billboards, information books, brand t-shirts, and coffee morning promotions, the message was effectively communicated and various touchpoints utilised to engage the target audience.
